TikTok Marketing: Time’s Ticking…

TikTok has taken the world by storm in recent years, becoming one of the most popular social media platforms. With 800 million active users worldwide, it's no surprise that businesses are starting to take notice and implement TikTok into their social media marketing strategy.

Here are just a few interesting statistics that show why TikTok should be a key part of your business marketing strategy:

  1. 90% of TikTok users access the app on a daily basis, with the average user spending 52 minutes per day on the app.

  2. TikTok has been downloaded over 2 billion times globally, making it the most downloaded app of 2020.

  3. 60% of TikTok users are between the ages of 16-24, making it a valuable platform for businesses targeting a younger demographic.

  4. The hashtag challenge feature on TikTok has been used in over 35 million videos.

  5. TikTok's revenue from advertising is predicted to be $18 billion in 2023.

It's clear that TikTok is not just a passing fad, but a platform that businesses can no longer ignore. With its short-form video content, businesses can showcase their products and services in a fun and engaging way. But creating quality content on TikTok requires expertise, and that's where Studio 10 comes in. We are the only specialist TikTok video production team in Aberdeen, and we can help businesses create TikTok marketing campaigns that are tailored to their goals, and their audience.

So, how can businesses make the most of TikTok? Firstly, it's important to understand your target audience and what kind of content they engage with. Secondly, be creative with your content and don't be afraid to show your personality. Finally, use hashtags to increase your reach and engagement.

TikTok is not just a trend, but an extremely powerful marketing tool that businesses can no longer ignore. With the help of Studio 10, businesses in Aberdeen can create TikTok campaigns that showcase their products and services to a wider audience, and generate higher engagement than some of the more conventional platforms like Facebook, Instagram and LinkedIn. So why not contact us today and let us help you take your business to the next level.

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